Medal of Cosimo de Medici

The Medici family was one of the most powerful families in Italy during the Renaissance. The Medici family was unique from others because it wasn’t noble. At this point in time, most families gained and kept power by marrying and/or being born into noble families. Instead, the Medicis became powerful through business, and their political power was a result of their wealth. Their home city of Florence was a center for maritime trade. Cosimo the Elder, a banker, was the first Medici to secure massive economic and political sway in Florence.